EIC Soft-landing Programme - European Commission
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European Innovation Council
EIC Soft-landing Programme

Customised guidance and tools to help you expand your business to new markets.

About

When venturing into new markets and aiming for global expansion, EIC awardees often encounter numerous obstacles that hinder the growth of their businesses in unfamiliar territories. Beyond identifying suitable opportunities and partners, they must also understand the local cultures, regulations, and business landscapes. There is where the EIC Soft-landing programme come into play. 

The EIC Soft-landing programme is an exclusive business acceleration service that provides customised guidance and the adequate tools for EIC awardees who have launched and gained traction abroad and want to expand to a new market without keeping their attention away from their main operations at home. 

This service is being delivered since 2024 through distinct thematic cohorts.

Eager to learn more? Check our YouTube playlist: 

Selection criteria

EIC beneficiaries which are scaleups, will be assessed by external experts on their potential for the market targeted in each specific Soft-landing activity. Expect to provide information on:  

  • Plan to enter the market. 
  • The expected impact of your participation in the EIC Soft-landing programme. 
  • The fit of the innovative products and services with the market needs. 
  • Commitment of financial and human resources to participate in the programme.  
  • Contribution to EU strategic autonomy as technology powerhouse. 

Implementing partners

The EIC Soft-landing Programme is implemented by PwC and G.A.C.

Get in touch

If you have any questions, please contact us through the EIC Community’s contact page  by choosing the ‘EIC Soft-landing Programme’ category.