George Brik is an innovator entrepreneur deeply passionate about sustainable technologies, particularly in water desalination and management. His journey has been marked by building successful companies and leading groundbreaking projects, including HydroVolta's SonixED patented technology developed under the EIC Accelerator programme. With his background in economics and extensive engineering expertise, he blends innovation with practical solutions, addressing challenges from both financial and technical perspectives. He believes Europe plays a pivotal role in incubating sustainable inventions and leading global progress towards sustainability.