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European Innovation Council
News article11 October 20231 min read

Fostering European-Middle East business relationships at GITEX 2023, Dubai

The European Innovation Council (EIC), in collaboration with the Delegation of the European Union to the United Arab Emirates and Dubai World Trade Centre, is organising the official opening reception of the European Pavilion at GITEX Global 2023, the world's largest and most inclusive tech event. 

This official launch will commence with a ribbon cutting ceremony at the European Pavilion on Monday, 16 October 2023 and it will bring together high-level representatives from the European Union, industry leaders, diplomatic representatives and business innovators to connect and grow global partnerships. The business reception will serve as a platform to highlight Europe's progress in the technology sector, with the objective of facilitating new business prospects for its scaleup ventures within the rapidly expanding Middle East market.

The agenda includes addressing from top leaders such as:

  • H. E. Lucie Berger, Ambassador of the European Union to the United Arab Emirates.
  • Stéphane Ouaki, Head of European Innovation Council Programme at European Commission.
  • Ayman Hassan, AVP Commercial, Dubai World Trade Centre.

20 innovators, exhibiting under the European Pavilion, stood out in the GITEX 2022’s tradeshow, featuring the latest developments in crucial sectors, such as 5G, artificial intelligence, cloud technology, cybersecurity, FinTech, blockchain, data analytics and smart cities.

Discover the EIC innovation leaders to exhibit at GITEX 2023, 16 – 20 October.

Check out #EUatGITEX2023 on LinkedIn and Twitter to follow the journey.

About GITEX 2023

GITEX constitutes the most influential meeting place for the technology industry, bringing together thought leaders and innovators to discuss, debate and challenge current sector trends, showcase revolutionary products and identify future opportunities. With 6 themes under one roof, conference programmes with 1000+ expert speakers, 4000 exhibitors and more than 200 government entities from 170 countries, the trade fair provides a strong business platform for tech giants, creative start-ups and enterprises.

GITEX 2023 marks The Year to Imagine AI in Everything. The European Pavilion will be located at Hall 1 - Booth A1.


Publication date
11 October 2023