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European Innovation Council
EIC Global Business Expansion Programme

Rooted in Europe. Scaling worldwide.

About

When venturing into new markets and aiming for global expansion, EIC awardees often encounter numerous obstacles that hinder the growth of their businesses in unfamiliar territories. Beyond identifying suitable opportunities and partners, they must also understand the local cultures, regulations, and business landscapes. There is where the EIC Global Business Expansion Programme comes into play. 

Based on the learnings of the pilot EIC Soft-landing programme / EIC Immersive Programme (2023-2025), the newly established EIC Global Business Expansion Programme is designed for improving the services provided to EIC-backed innovators, that have already gained traction abroad and aspire to penetrate new markets without overextending their resources upfront. This approach allows companies to maintain their focus on core domestic operations while exploring international opportunities. 

 

Eager to learn more? Check our recent videos:

Upcoming missions

More upcoming missions to be announced in February 2026.

Selection criteria

EIC beneficiaries which are scale-ups will be assessed by external experts on their potential for the market targeted in each specific immersive activity. Expect to provide information on:  

  • Plan to enter the market.
  • The expected impact of your participation in the EIC Soft-landing programme.
  • The fit of the innovative products and services with the market needs.
  • Commitment of financial and human resources to participate in the programme. 
  • Contribution to EU strategic autonomy as technology powerhouse. 

Implementing service providers until December 2025

The EIC Soft-landing Programme is implemented by PwC and G.A.C.

Get in touch

If you have any questions, please contact us through the EIC Community’s contact page  by choosing the ‘EIC Global Business Expansion Programme' category.